![]() women reported using makeup in 2016, with millennials demonstrating an above-average usage rate and a propensity to be heavy buyers - that is, they buy more than 10 product types each year. The cosmetics segment alone accounts for 50% of total beauty sales, with prestige beauty outpacing other segments. Together, these segments constitute an $80B market in the U.S., estimated to grow to $90B by 2020. The beauty market includes cosmetics, hair-care, skincare, fragrance, and salon tools.
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